Multivariate Testing and Marketing with David Bullock
Wed, 29 Aug 2007 21:10:06 +0000
Testing is the key that unlocks the full potential of the traffic that you are sending to your site. By testing and tracking, you can stop guessing. Start to know exactly what produces the sales, and what actions you must have in order for your site to be profitable.  Epipod No. 43 of The Marketers Podcast [...]...

  Are you unhappy with your conversion rate?
Wed, 18 Jul 2007 00:17:34 +0000
If you’re an Online Business Owner who’s not happy with your conversion rate then you’ll really appreciate Epipod #42 of The Marketer’s Podcast. It features an interview with Ari Galper who has literally cracked the code for online conversion success. As Ari points out during the show there are 2 major reasons they aren̵...

  Perry Marshall on Google AdWords
Tue, 10 Jul 2007 06:24:32 +0000
Perry Marshall is recognized by internet marketers across the globe as the world’s leading authority on engineering Google AdWords for online marketing success. Ed Keay-Smith from AdWords Marketing introduced Perry to The Marketers Podcast. In this episode Perry covers a wide range of topics, including Google’s new Quality Score, Jetstr...

  Internal Branding and Forced Focus with Penny Burke
Wed, 13 Jun 2007 13:12:09 +0000
Businesses large and small, can spend huge amounts of time and money labouring over creating the perfect brand and image. Too often they focus on their external branding with little regard for their internal branding. They are like the mechanic who spends hours tuning a high performance racing vehicle without any concern for putting in [...]...

  Career Wisdom with Lois Keay-Smith
Fri, 18 May 2007 08:06:58 +0000
Lois Keay-Smith is a career counsellor and consultant who helps people to “prosper from their passion”. Through her business, Career Wisdom. Lois helps individuals to discover work that they love. She also consults as a Career Advisor to the Emirates Western Force Rugby Union team in Perth, Western Australia, helping players to design a...

  Improving your adcopy by telling a F.A.B.L.E.
Thu, 28 Dec 2006 02:18:51 +0000
What everyone should know about writing effective adcopy but don’t....

  Andre Matarazzo on Interactive Branding and Viral Marketing
Mon, 26 Jun 2006 00:01:29 +0000
Andre Matarazzo from Gringo.nu talks about Interactive Branding and Viral Marketing during epipod number 37 of The Marketer’s Podcast. As promised during the show here are some links to a few great sites Andre recommends you visit: http://www.gringo.nu/ http://www.pjotro.com/ http://www.n-gage.com/snakes/ http://www.ooouch.com/ http://farfar....

  Premium Podcasting with John Federico from Audible.com
Tue, 13 Jun 2006 21:07:02 +0000
Epipod #36 of The Marketer’s Podcast features an  interview with John Federico from audible.com. You can find out more about premium podcasting at wordcast.audible.com The show ends with the squeaky clean remix of the podcast anthem: On a Podcast by Cruisebox....

  Are you freezing or thawing?
Fri, 09 Jun 2006 21:49:29 +0000
Take a short break from your marketing to think about which direction you’re headed. The background music loop is provided by the talented Calpomatt....

  Would you give up your day job to be an internet marketer?
Fri, 02 Jun 2006 07:10:14 +0000
Alan interviews Sterling and Jay from Internet Businesss Mastery about life as an internet marketer during epipod number 34 of The Marketer’s Podcast. The “Unpop for the Unpopulous” song on the show is Stress by the amazing group Jim’s Big Ego. A BIG THANK YOU to the following people for putting their virtual pin on Frappr: ...